So.. you have created your very own SAAS business out of scratch or may be hired someone to build you one. Either of the cases, the Next Big thing you need to do is to Market your SAAS.
Yes .. you heard it right. You need to Market your SAAS in order to succeed with it. Just creating it won't make you successful on its own.
So here I come today with the 05 Subltlest Ways to Market your SAAS Business.
People need to know that there's this Awesome Tool that's gonna bring a change or at least put a positive impact in their lives in some way around.
But before you dive into them let's first check out some of the common marketing methods that people usually use and these too works really well if done properly.
1. Blogging.
2. Emails.
3. Funnels.
4. Paid Ads Campaign.
5. Influencer Marketing.
Okay.. I have mentioned all the common ways.. won't you want to know a little more about each of them?
If yes then follow along or you can just skip to the next section where I have discussed the Smart Ways to Market your SAAS business.
1. Blogging
Blogging have being there for a long time now. And previously it used to be done by people like you and me to share your words with the world.
Understanding how effective this medium have became to spread awareness, huge companies too invest a lot of money and effort into creating blogs to get more reach to people.
Well you too can consider blogging as one of the medium to Market your SAAS as it attracts organic traffic and it's a wonderful way to connect with your audience.
2. Email Marketing.
Email Marketing have being underestimated lately a lot. But believe me friend once you understand the power of email marketing you won't undermine it anymore. Having someone's e-mail means a life long way to communicate with your reciever (offcourse until they don't change it.
And even the Big Companies try very hard to get hold of emails every often. They say if you are not collecting emails and creating a list with your websites then you are literally leaving money on the table. So don't you ever neglect email marketing and keep it in your arsenal.
3. Funnels
Funnel Pages have been very popular lately and they have been working wonders. But don't mistake funnels to be just an optin page.
Funnels are basically unidirectional steps via which you take your audience into a journey to become your customers. And along each steps you filter out the more people who are congruent with your services. So using funnel are great tool if you know how to use them.
4. Paid Ads Campaign
Literally, Millions of Dollars are spent on Advertisement Platforms every single day.
Can You imagine??!!
Well, Ads Campaigns well optimised surely brings you a handsome ROI. Platforms like Google, Bing, Facebook, are all advertisement platforms. If you have enough budget to start with, you can really go with Paid Ads.
These types of campaigns attract high quality leads and results are phenomenal if properly used. Though going Organic is a much more stable but slower way, but if you want to speed things up, Paid Campaigns are Your choice.
5. Influencer Marketing
Well, sometimes there are people all around the world who have a large no. of followers and most of the times tend to have some influence over them. One such example if we take: Ronaldo, I am sure you know him.
He has a huge following and his influence is such, once in an interview he moved out the bottle of soft drink to the side, its stock fell down. Okay.. he is too much of a celeb I know, but try to understand what I am trying to say.
There are people on much smaller scales like him in every specific niche. And asking them to promote your SAAS won't be a bad idea. You would get exposure to their followers and get tons of traffic on the go. Okay...
Now I have exhausted all the common and simple marketing tactics that people normally use. You should also definitely include in your marketing strategies for your SAAS Business.
But.. hey, you were not here for these common methods right.
So here comes the 05 Subtle Ways to Market Your SAAS Business.
1. Creating Your Own Ecosystem.
2. SEO.
3. Creating YouTube Videos
4. Creating Ebooks.
5. Podcasts.
So let us dig deeper into each of them so that you can get a proper understanding of each of them.
1. Creating Your Own Ecosystem.
Have you ever heard the terms 'Red Ocean' and 'Blue Ocean'? Well.. if you are a marketer you may be aware of these teams.
The concept is that there's always competition in the market no matter what niche you may be in. And by competition, I mean tough competition such You don't even have the chance to stand on your toes. The Big Bullies have taken all the spots. This situation can also called as the 'Red Ocean'.
So as a beginner what do you do? You can't go against them, right?
They have more authority and budget than you can ever have right now at this moment.
In this scenario, you peel off your niche further into micro-niches. And then suddenly you will notice that there is not that much competition as compared to before. Become an expert in one of these micro niches and you will see that it's far more easier to reach and reatian more audience than before. You have just created your own ecosystem also known as the 'Blue Ocean'.
2. SEO.
Most of the people who are not into blogging always tend to ignore the power of SEO.
But You have to understand that if you have an online business, in your case a SAAS business, you should definitely take advantage of SEO as It makes your content more search engine friendly.
Look out for any well-known SAAS Business out there, they have definitely inculcated SEO into their Marketing Strategies. Don't ever neglect SEO, and use it to your advantage, in the long run, it will support your business in a hefty lot way.
3. Creating YouTube Videos.
Just after Google, YouTube is one of the top platforms which garners most of the attention of the internet. So can you too for free. But will just creating random videos will do the job?
Its a big No, my friend.
Understand the fact that your target audience always tends to seek how-tos and tutorial videos to learn something or get their problems solved. So you should too create how-to and tutorials on what they might be interested in. If you are ever confused too much about what type of content to create, you can take help of tools like Answer the Public to get content ideas that people want to see.
In those videos try using your SAAS Software to fix those specific problems. And leave them links to go to your site. You will definitely see people optin into you software. This method may sound simple but many good marketers use these strategies to get more customers.
4. Creating Ebooks.
Ebooks are great tools to market your softwares. If used correctly they are like undercover agents who sends high quality leads to your websites that already into your SAAS and want to try your SAAS software.
There are 3 main reasons why this happens.
1. You get to collect emails with your audience's consent.
2. You are able to educate your audience about the problem-solving qualities of your SAAS and helps you ignite curiosity about your SAAS into their hearts.
3. As you leave links inside your ebooks, it becomes easier for them to get to your website. They don't have to even Google you to find you.
5. Podcasts.
Podcasts are even greater tools for communicating your ideas to your audience. Podcasts can generate enermous trust into your audience as they keep on engaging with your content and subtly recommending your awesome SAAS software here can be very good idea to increase optins.
People may think that podcasts have long lost their influence but I assure you, they still work and if you look into it like a tool for engagement they certainly will elevate your business.
Well, here they goes...The 05 Subtle Marketing Methods or Ways to Market your own SAAS Business.
But wait, haven't I just told you 10 of them? LOL. Just make sure to use all of them and you would be good to go as a beginner.